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Machiavellian what?

It’s been a while, and so without delay, lets get on with what everyone should have been reading this week.

Sorry – I’ve been teaching rather a lot lately, and the language does tend to seep into the brain somewhat. Hey ho.

Today marked the first bit of serious PhD writing for over 2 weeks. Not out of laziness, or lack of application, but rather the sheer volume of ‘other things’ that have been filling my time of late. Interesting things, certainly, but other things than those that I’d really needed to get done.

Speaking of things that were interesting – this from BoingBoing. The joke will work properly if you’ve got a Mac, but should be evident nonetheless.

A fine selection of interviews with the leading lights of the Web 2.0 movement from the Guardian (this has been a public service announcement for at least two 3rd year dissertation students I can think of). There’s a decent overview of the cultural shifts involved, and then a series of smaller interviews and op-ed pieces with the main players. And for one of those aforementioned students, this is faintly familiar, no? From the BBC piece:

“Henk Potts, equity analyst at Barclays Wealth, said ITV’s lack of a chief executive may have been behind the timing of the NTL approach.”

Lack of knowledge of recent business history and a dogged refusal to learn lessons from Time Warner / AOL may have been behind the idea in the first place too. This is going to end in tears, although as it’s ITV, I can’t see that too many people are going to notice.

And yes, Chapter 8 is now written. It makes a sort of sense, and while certainly is in need of a good tidying up, is at least written down on paper, rather than worrying away at the back of my skull. There ought to be a sentence of the day too, if I have a read through. Hang on.

There. Found one.

“The inherent need to outwit one’s colleagues subsequently produces an evolutionary spiraling of `Machiavellian intelligence’ within the species. This manipulation of our surroundings on a cogent level is of particular import to the nature of our relationship with new media environments; by interpreting the data we encounter, and reprocessing it into meaningful experiences, we attribute value to different degrees of engagement, and thusly assign meaning to our online activity as we do while engaged in the real world.”

That’ll keep the donkey quiet then.


One comment for “Machiavellian what?”

  1. Spiraling… with one l? Are you writing your PhD under the auspices of an American university?
    Is it the same university from which Paul McKenna *a-hem* graduated?
    The Dissertation Donkey… often wrong, but seldom quiet.
    Lots of love

    Posted by The Dissertation Donkey | November 12, 2006, 9:19 am

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